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Honda unveils Ace 110 motorcycle for Nigerian market

Honda Manufacturing Nigeria Limited, has introduced its new brand of motorcycle, Ace 110 into the Nigerian market, poised to offer affordable comfort for riders and passengers.

According to the company, Ace 110 motorcycle, built in accordance with world standards and high quality of Japanese technology has been tested in the six geo-political zones of Nigeria, which is set for mass-production at the manufacturing plant in Ota, Ogun State.

Sales Manager of the company, Olabaede Badejo, said the new motorcycle is a product of three years of painstaking research and development to meet the needs of Nigerian customers.

Badejo said the brand is designed with the sole aim of getting back Honda’s competitiveness in the Nigerian market, courtesy of the ACE 110 special features which include affordable price, comfortable ride, fuel efficiency, low maintenance costs as well as spare parts availability.

Apart from the test drive of the new product, he noted that adequate training had also been held for major motorcycle riders and mechanics for easy handling and maximum safety.

He also gave the features of the motorbike such as the engine, seat, double spring rear suspension, passenger footstep, all front gear shift and its red & blue colour options.

In his remarks, Director-General, National Automotive Design and Development Council, Jelani Aliyu, said Nigeria is fascinated by the progress of the Honda brand globally and expressed the country’s intention to work with the automaker to speed up the development of the automotive industry.

Chief Operating Officer, Global Motorcycle Operations at Honda, Noriaki Abe, said the company is expecting to sell 19 million motorcycles across the world in 2017.

He said: “We have the leading share of the global motorcycle market by an overwhelming margin, accounting for 35 per cent of all sales worldwide. In Africa, the story is different.

We were late in entering the African market, and our products are felt by customers here to be comparatively expensive. Of a total 3.4 million motorcycles sold in Africa, sales of Honda stand at just 55,000. There is clearly substantial room for improvement.”

He added that the plan to substantially increase the share of Honda motorcycles in Nigeria and Africa, informed the decision to introduce the ACE 110, which he noted as being affordable, high in quality, fuel efficient, and low maintenance.

Abe said, “Consequently, Honda very much regards Africa as a fast growing market, and understands it to be a vital market. And, from the perspective of population and the GDP, we see Nigeria as a key country.

Managing Director of Honda Manufacturing Nigeria, Katsuhiro Murooka, said with the introduction of Ace 110, many commercial motorcycle operators could afford to replace their old ‘worn-out’ okada, stressing that the new product was meant to support their business.


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